Bangkok 5 Luxury and Branded Residences to Watch in 2026

Bangkok isn’t the kind of market it used to be.

Ten or fifteen years ago, you could buy almost anything and watch prices climb. Today, that game is over. Smaller, high-density condos are everywhere, and many of them struggle to sell or appreciate. While you can still easily rent out the unit to get rental income, but the capital growth is limited.

That’s why developers have slowly shifted their focus following market trend.

The real opportunities now are in projects that feel rarer, quieter, and more intentional particularly:

• Branded residences partnered with hotel or luxury brands
• High end and low density
• Located in prime area, or with river views or park views

Without sufficient market insight, it’s easy to buy a property that’s hard to sell later or even loses value. To find projects with potential upside and value protection, there are several key conditions worth considering:

1. Prime location: Areas like Lumpini, mid-Sukhumvit, Silom/Sathorn — where land supply is naturally limited and long-term support for property value is stronger.
2. Near public transit: Being close to BTS or MRT is essential for both living and renting — this is a fundamental demand factor for Bangkok condos.
3. Avoid oversupplied unit types: Especially mid-priced standard 1-bed or studio units in a high density project. These segments have seen a massive influx of supply in recent years, leading to fierce competition.

As a result, more developers are following market trends by moving into high-end, low-density or international brand co-branded segments — projects like Four Seasons Private Residences, Ritz-Carlton Residences Bangkok, and The Residence at Mandarin Oriental have already proven that there’s a group of buyers willing to pay for product quality, branding, and rarity.

Below are the key projects in 2026 that we believe have the strongest potential to hold value and stand out in this evolving market.

1. Noble Sukhumvit 30

Noble Sukhumvit 30 is located at the intersection of Sukhumvit Main Road and Soi 30 , between Phrom Phong and Thonglor, within a mature and upscale residential area. The entire building features a glass curtain wall design and will become a new landmark in the Phrom Phong-Thonglor area, reaching a height of 201 meters , emphasizing its urban skyline, views, and landscape.

📌 Basic Information

• Location: Intersection of Sukhumvit Main Road and Sukhumvit Lane 30
• Developer: Noble Development
• Expected completion: 2030
• Building height: 55 floors
• Number of households: 358

🌆 Surrounding Functions

• 🚆 BTS Phrom Phong (approx. 400 meters)
• 🛍 EmSphere / EmQuartier / Emporium
• 🌳 Benchasiri Park
• 🏥 Samitivej Sukhumvit Hospital
• 🛒 Gourmet Market, Villa Market
• 🍽 A street full of Japanese restaurants, cafes, and other essential amenities

2. STILL Sukhumvit 20

Located at the intersection of Sukhumvit Road and Sukhumvit Soi 20 , STILL Sukhumvit 20 enjoys a prime location between Asoke and Phrom Phong. Its location, scale, and quality are perfectly balanced: a rare low-density, high-end residence in the heart of the city, seamlessly blending convenience and tranquility. It is one of the few remaining boutique projects in the area still in the pre-sale stage. Developed by SC Asset and managed by the Linton team, it continues the top-tier standards of its “SCOPE series,” with architectural planning centered on “low density and high privacy.”

📌 Basic Information

• Location: Soi Sukhumvit 20 (intersection)
• Developer: SC Asset × Tokyo Tatemono
• Expected completion: July 2028
• Building height: 30 floors
• Number of households: 124 units

The planning focuses on medium to large-sized units , with most units equipped with private elevators, and the common areas are divided into three levels:

• 1st Floor: Reception Area and Garden
• 8th Floor: Onsen, Spa, Restaurant-style Relaxation Space
• Floors 26–27: Swimming pool, gym, yoga studio, recreational space

🌆 Surrounding Functions

• 🚆 BTS Promenade
• 🚆 BTS Asoke
• 🚇 MRT Sukhumvit
• 🛍️ EmSphere、Terminal 21
• 🛍️ EmQuartier、Emporium
• 🧑‍🏫 Wells International School
• 🧑‍🏫 Australian International School Bangkok
• 🧑‍🏫 New International School of Thailand(NIST)
• 🏥 Samitivej Sukhumvit Hospital
• 🏥 MedPark Hospital
• 🏥 Bumrungrad International Hospital
• 🌳 Benjakitti Park
• 🌳 Benchasiri Park

3. SLS Residences Bangkok Sukhumvit 24

SLS Residences Bangkok Sukhumvit 24 is the first SLS-branded residential project in Asia . Located in Soi Sukhumvit 24, it sits in the heart of an upscale expatriate community, surrounded by restaurants, bars, and nightclubs, perfectly reflecting the brand’s youthful and avant-garde atmosphere. The entire project continues SLS’s consistent “Playful Luxury” concept, moving away from the austerity and distance of traditional luxury residences. Instead, it integrates art, design, trends, and lifestyle into the space, creating a youthful, avant-garde, yet sophisticated ambiance.

The architectural lines and public spaces intertwine Art Deco and modern elements, with bolder and more layered color and material combinations. From the lobby and social spaces to the residents’ lounges, the aim is to create usable and socially engaging spaces, rather than just decorative ones. The interior design maintains a high level of privacy and comfort, offering a more relaxed and livable atmosphere than traditional branded residences, catering to the needs of the new generation of high-net-worth individuals, creative professionals, and international buyers.

📌 Basic Information

• Location: Inside Sukhumvit Lane 24
• Developer: Valanti Group
• Brand: SLS × Ennismore (Accor)
• Expected completion: 2029
• Building height: Approximately 36 floors
• Number of households: 78

🎨 Design and Features

• Playful Luxury × Art Deco
• Independent private elevator
• Socially-oriented public spaces
• Accor Ownership Benefits Program

🌆 Surrounding Functions

• 🚆 BTS Promenade
• 🛍 EmSphere / EmQuartier / Emporium
• 🌳 Benchasiri Park
• 🏨 Five-star hotels, Japanese restaurants, bars, nightclubs, etc.
• 🏥 Samitivej Sukhumvit Hospital

4. InterContinental Residences Bangkok Asoke

InterContinental Residences Bangkok Asoke, located on Sukhumvit Soi 16, near BTS Asoke and Benjakitti Park, is one of the few high-end apartments that combines “city center residences with hotel brand management.” The entire project continues InterContinental’s consistent elegance and meticulous service, but its planning leans more towards the comfort and privacy of long-term residents.

The architectural design prioritizes understated elegance and timeless appeal, with public spaces emphasizing tranquility, order, and quality. The swimming pool, fitness area, and meeting/dining spaces all exude an atmosphere befitting high-end, successful individuals. With only 88 units throughout, featuring a corner unit design, coupled with hotel-style concierge and customized A-la-carte services, residents can enjoy a stable and well-cared-for living experience amidst the bustling city center. This is a rare find for those who frequently travel to Bangkok or need to combine living and business.

📌 Basic Information

• Location: Sukhumvit Soi 16
• Developer: Sixteen Residences Limited (CG Capital)
• Brand: InterContinental (IHG)
• Expected completion: June 2029
• Building height: 32 floors
• Number of households: 88 (four households on the first floor, all corner units)

🏡 Key Planning Points

• Full-width design
• Approximately 200% parking ratio
• MERV 13 Fresh Air System
• IHG Member Benefits

🌆 Surrounding Functions

• 🚇 MRT Queen Sirikit Convention Center
• 🚇 MRT Sukhumvit
• 🚆 BTS Asoke
• 🌳 Benjakitti Park
• 🛍 Terminal 21 / Exchange Tower
• 🏥 MedPark Hospital

5. Upper House Residences Bangkok

Upper House Residences Bangkok is located on Wireless Road , Bangkok’s most upscale residential area, home to numerous foreign embassies, five-star hotels, and department stores.

This is the world’s first residential project named Upper House , developed jointly by Swire Properties and City Realty . It extends the “Quiet Luxury” concept of Upper House hotels, but transforms it into a private residence for long-term living.

📌 Basic Information

• Location: Lumpini (Wireless Road, front row of Lumpini Park)
• Developer: Swire Properties × City Realty
• Brand: Upper House
• Expected completion: 2030
• Planning: Two buildings (residential + hotel / mixed use)
• Building height: 52+71
• Number of households: Approximately 156 + 239 (a small number of freehold property cases in this area)

✨ Project Features

• Swire Properties’ first project in Bangkok
• Lumpini Park, front row, limited freehold properties
• Architectural Design: Foster + Partners
• Interior Design: BAR Studio × PIA Interior

🌆 Surrounding Functions

• 🌳 Lumpini Park
• 🌳 Benjakitti Park
• 🏨 Conrad, Hyatt, Okura, Sindhorn Kempinski
• 🏢 Embassy District
• 🛍 Central Embassy / Central Chidlom
• 🚆 BTS Ploenchit
• 🚆 BTS Chidlom
• 🚇 MRT Lumpini
• 🏥 King Chulalongkorn Memorial Hospital
• 🏥 MedPark Hospital

These are representative examples that we believe deserve inclusion in the “Most Promising High-End Residential Projects in Bangkok 2026” . As most are still in the early stages of development and internal preparation, related information and plans may be adjusted and updated over time. For more complete information, the latest sales progress, or to assess which project best suits your needs, please leave your information below , and we will compile the most up-to-date and reliable updates for you.

Email: andy.l@fazwaz.com

WhatsApp: +66947345729 (Andy)